When a brand approves content that a creator delivers under an Inflame campaign, the brand receives full usage rights to that content, with no time limit. By submitting content through the Inflame platform, the creator grants these rights to the brand that ran the campaign. The creator is paid for the content when it is approved.
Approved content is archived to Inflame's own storage and remains available to the brand in its content library, including after the original post expires. Brands may view, download and retain copies of approved content through the platform.
Brands may use approved content in their own marketing and channels, including paid advertising, websites and social media, in any medium. The usage rights belong to the brand that ran the campaign and do not pass to Inflame.
Creators must only submit content that is their own original work. You may not submit content that infringes the intellectual property rights of any third party, including other people's photographs, music, or written material.
Creators must disclose any brand partnerships or sponsored content in accordance with applicable advertising standards and the specific requirements set out in each campaign brief.
Brands may not misrepresent the origin of creator content or use it in any way that is defamatory or unlawful. Inflame reserves the right to suspend accounts where content is being misused.
If you believe that content on the Inflame platform infringes your intellectual property rights, please contact us with the relevant details. We will review your complaint and, where appropriate, remove or disable access to the content in question. Repeat infringers may have their accounts terminated.
In the event of any dispute arising in connection with content rights, the parties agree to attempt to resolve the matter through good faith negotiation before resorting to formal legal proceedings. Inflame may, at its discretion, act as a facilitator in such disputes but does not assume any liability for the outcome.
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