Terms & Conditions
Last updated: January 2026
1. Acceptance of Terms
By accessing or using the Inflame platform, you agree to be bound by these Terms and Conditions and all applicable laws and regulations. If you do not agree with any of these terms, you are prohibited from using or accessing this platform. The materials contained in this platform are protected by applicable copyright and trademark law.
2. The Platform and Our Role
2.1 What Inflame Does
Inflame is a platform that connects brands with content creators for the purposes of running marketing campaigns. Inflame facilitates campaign creation, creator selection, communication, content review, and payment between brands and creators. Inflame is not a party to the creative relationship between a brand and a creator, and is not an advertising agency, employer, or talent agent.
2.2 Independent Contractors
Creators use the platform as independent contractors. Nothing in these Terms or in any campaign creates an employment, agency, partnership, or joint venture relationship between a creator and Inflame, or between a creator and any brand. Creators are responsible for their own tax obligations arising from earnings on the platform.
3. Accounts
When you create an account with us, you must provide information that is accurate, complete, and current at all times. Failure to do so constitutes a breach of the Terms. You are responsible for safeguarding the credentials that you use to access the platform and for any activities or actions under your account. You agree not to disclose your credentials to any third party.
4. Use of Platform
4.1 Permitted Use
You may use the Inflame platform solely for lawful purposes and in accordance with these Terms. You agree not to use the platform in any way that violates any applicable national or international law or regulation, or to engage in any conduct that restricts or inhibits anyone's use or enjoyment of the platform.
4.2 Prohibited Activities
You may not attempt to gain unauthorised access to any portion of the platform, use any automated means to access the platform, or engage in any activity that could disable, overburden, or impair the proper working of the platform.
4.3 No Circumvention
Brands and creators who connect through Inflame may not solicit, negotiate, or transact campaign work with each other outside of the platform in order to avoid platform fees. Attempting to move a relationship initiated on Inflame off-platform is a material breach of these Terms and may result in immediate suspension or termination of your account.
5. Communication
All campaign-related communication between brands and creators must take place through the platform's built-in chat feature. This protects both parties by keeping a clear record of briefs, feedback, and agreements, and allows Inflame to assist in the event of a dispute. Brands and creators should not exchange personal contact details or conduct campaign communication through external channels. Inflame may review chat communication for safety, support, and dispute-resolution purposes.
6. Payments and Wallet
6.1 Pricing and Currency
All prices and fees on the platform are quoted in the relevant currency displayed at the time of the transaction, unless otherwise specified. Payments are processed securely through our payment provider. By providing payment information, you represent and warrant that the information is accurate and that you are authorised to use the payment method provided.
6.2 Deposits and Campaign Funding
Brands fund campaigns by depositing funds into their Inflame wallet and allocating those funds to specific campaigns. Funds allocated to a live campaign are committed to that campaign and its creators, and are held by Inflame until the campaign concludes. Unallocated wallet balances remain available to the brand for future campaigns.
6.3 Creator Payouts
Creator payments are held in escrow by Inflame and released to the creator once their content has been approved in accordance with the campaign requirements. Payouts are made to the payment details supplied by the creator, and creators are responsible for ensuring those details are accurate and up to date.
6.4 Refunds
Funds committed to campaign work that has been delivered and approved are not refundable. Where a campaign ends with unspent budget, the remaining balance is returned to the brand's wallet. Any refunds beyond this are at Inflame's discretion or as required by applicable law.
7. Product Shipment and Samples
7.1 Brand Responsibility
Where a campaign requires creators to receive a physical product, the cost of the product and its delivery must be funded entirely by the brand. Inflame does not manufacture, stock, ship, or insure products and accepts no liability for loss or damage in transit.
7.2 Delivery Methods
Brands may fulfil product delivery either by shipping the product directly to the creator (manual delivery) or by issuing coupon codes that creators redeem on the brand's own website. Whichever method is chosen, the brand is responsible for ensuring creators receive the product in reasonable time so that campaign deadlines remain achievable.
7.3 Receipt Confirmation
Creators are required to confirm receipt of products through the platform. Campaign deadlines and deliverable schedules may be affected where products have not yet been received, and creators should report delivery issues through the platform promptly.
8. Content Review and Approval
Brands are responsible for reviewing content submitted by creators within the review window shown on the campaign. If a brand does not approve or request changes to submitted content within 3 days, the content is automatically approved and the associated creator payment is released. Requested revisions must be reasonable and consistent with the original campaign brief.
9. Creator Obligations and Deadlines
9.1 Deadlines
Creators must deliver campaign content by the deadlines shown on each campaign. Missed deadlines may result in penalties, including a reduction of the agreed payout as communicated on the platform, or removal from the campaign. Creators experiencing delays should notify the brand through the campaign chat as early as possible.
9.2 Advertising Disclosure
Creators are responsible for disclosing sponsored content in accordance with applicable advertising standards and the requirements set out in each campaign brief. Brands may not instruct creators to omit required disclosures.
9.3 Original Work
Creators must only submit content that is their own original work and that does not infringe the rights of any third party. Content must comply with the campaign brief and with the content policies of the platform on which it is published.
10. Content Rights
Creators retain the copyright in the content they produce. Upon campaign completion, brands receive a broad, perpetual licence to use approved content across digital channels and out-of-home advertising. The full terms governing content ownership and usage are set out in our Content Rights policy, which forms part of these Terms.
11. Termination
We may terminate or suspend your account immediately, without prior notice or liability, for any reason, including without limitation if you breach the Terms. Upon termination, your right to use the platform will immediately cease. Committed campaign funds and pending creator payouts will be handled in accordance with Section 6. If you wish to close your account, you may contact us at any time.
12. Limitation of Liability
The platform is provided on an "as is" and "as available" basis. To the maximum extent permitted by law, Inflame shall not be liable for any indirect, incidental, special, or consequential damages arising from your use of the platform, including loss of profits, data, or business opportunity, or from the conduct of any brand or creator on the platform. Nothing in these Terms limits liability that cannot be limited under applicable law.
13. Changes to These Terms
We may update these Terms from time to time. When we make material changes, we will notify you through the platform or by email. Your continued use of the platform after changes take effect constitutes acceptance of the updated Terms.
14. Governing Law
These Terms shall be governed and construed in accordance with the laws of South Africa, without regard to its conflict of law provisions. Our failure to enforce any right or provision of these Terms will not be considered a waiver of those rights. If any provision of these Terms is held to be invalid or unenforceable by a court, the remaining provisions of these Terms will remain in effect.
15. Contact
If you have any questions about these Terms and Conditions, please contact us at support@inflame.co.